Realtor Productivity Enhancement
The real estate brokerage business in India is in the process of growing from fragmented and largely one-person shops with limited reach and expertise to multi-agent outfits with a mix of in-house and external agents guided by highly professional business practices and customer focus and an apex national association to further best practices covering operational standards, agent education, business marketing and information sharing.
The realtor's role is now even more important to (a) bring opportunities that are not made themselves available through self service channels (b) help the customer better value her choices and drive the best bargain.
The intelligent realtor globally is a leading adopter of technology to
- Access leads and business information
- Build networks to collaborate with business partners and other realtors
- Source property data and analyze marketing information
- Deliver customer service
- Handle back office chores like commissions, billing and accounting
Into this exciting landscape, CoreLogic brings world-class hosted customer relationship and business productivity solutions for the real estate broker and agent community in India.
Embedded in its business is implicit knowledge acquired from its parent, First American provides information, technology and services in the US to help Agents, Brokerages and MLS (multiple listing services) execute their tasks more effectively and productively. CoreLogic's business platform powers more than 130 MLS representing about half of the REALTORS® in North America and serves some of the largest real estate organizations in the world, including eight that have more than 20,000 members each. The business platform also serves over 1300 broker organizations, including both independent companies and brokerages that are part of major franchises like Coldwell Banker, Century 21, Prudential, GMAC, Weichert, Keller Williams, RE/MAX, and more.
The business platforms helps Realtors:
- CRM: Manage customer relationships: Manage the business lead fulfillment process of the field sales agent in real estate acquisition and rental. This is the gold standard in agent productivity and provides brokers with a platform that helps optimize and track everyday activities that own employees and contracted agents have to get done to close existing business leads, open new opportunities and provide high touch services to customers that strengthen the broker brand in a competitive marketplace. While automating broker back office processes related to deal transactions, counterparties, calculating commissions and netting settlement amounts.
- Create and Share Listings: Provides real estate associations (city, town, regional, local etc) a technology platform to share listings (while retaining information confidentiality) to help close business quicker. Our industry benchmark MLS (Multiple Listing Services) platform with rich functionality and excellent scalability helps realtor association members create, organize and share real estate listings in a closed group with user defined degree of confidentiality. It helps association members conclude transactions quickly and confidentially by sharing only need-to-know information. And helps the association to easily monitor member activity, administer and manage the information sharing. In the process improve productivity and reduce potential conflicts.